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UMMC, Genesee Co. Parks Dept. Partner for Skin Cancer Prevention

June 6, 2022|4 min. read
Sunscreen station in Batavia park

East Bethany, NY- More than 4,000 New Yorkers are diagnosed with skin cancer a year. United Memorial Medical Center and the Genesee County Parks Department are collaborating once again to put a dent in those numbers, giving park visitors an easy way to protect their skin from damaging UV rays that can lead to skin cancer.

Five sunscreen dispensers have been installed throughout Genesee County Park and Forest in East Bethany for the more than 30,000 visitors who use the park’s trails, Interpretive Nature Center, pavilions and playgrounds.

“Skin cancer is the country’s most commonly diagnosed cancer and there are options for individuals to reduce their risk,” said Laurie Ferrando, UMMC’s Healthy Living Manager. “By putting these sunscreen dispensers in our local parks, we are making sun protection in outdoor settings more accessible.”

This is the second year of the program. Five dispensers were installed last year in the DeWitt Park Recreation area. Thousands of visitors, including children who came to the park for educational programs, used the sunscreen before heading out on the park’s trails or water to kayak, canoe or fish.

Sunscreen station in Batavia park

“If you forget the sunscreen at home you don’t have to worry about burning your skin,” said Paul Osborn, Genesee County Deputy Highway Superintendent of Facilities, Parks, Recreation and Forestry. “These dispensers are small ways we can help make a big difference in preventing skin cancer.”

The NYS Department of Health says the best way to lower your risk for skin cancer is by avoiding exposure to UV radiation, whether from indoor tanning devices or as it reflects off sand, water and snow. And those UV dangers are year round, even in cloudy weather.

The dispenser project will now continue in Dewitt Park and expand to Genesee County Park supported with funds from Health Research, Inc., and the New York State Department of Health.

 

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Rochester Regional Health is an integrated health services organization serving the people of Western New York, the Finger Lakes, St. Lawrence County, and beyond. The system includes nine hospitals; primary and specialty practices, rehabilitation centers, ambulatory campuses and urgent care facilities; innovative senior services, facilities and independent housing; a wide range of behavioral health services; and Rochester Regional Health Laboratories and ACM Global Laboratories, a global leader in patient and clinical trials. Rochester Regional Health is the region’s second-largest employer. Learn more at RochesterRegional.org.

United Memorial Medical Center is a 133-bed acute care hospital that serves the residents of Genesee County and surrounding communities. The medical staff of more than 250 primary care physicians and specialists offers primary medical care and a broad range of specialties. The hospital is also the largest private employer in Genesee County with more than 800 employees.

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